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New Furniture Store Opens in Long Beach, California

Munro brothers of House To Home Furniture help those with pain feel younger

Kent Munro demonstrates Ultra Comfort Lift Chairs
Owner Kent Munro demonstrates Ultra Comfort Lift Chairs

(12/02/2011) from the Signal Tribune - The old adage about telling how old someone is by the noises they make when getting up from a chair might relate to you or someone you know. House To Home Furniture has a new item to make anyone feel younger. Brothers Gregg and Kent Munro opened House To Home Furniture after their parents retired and sold the store to them. The brothers literally grew up at the store. "One of our problems is getting people to understand that we're a different company," said Gregg. "This is the only job we've ever had," adds brother Kent. The business started by their grandfather opened in 1965 until their parents retired in 2010, serving a number of longtime customers. The legacy lives on with the latest generation. House To Home is a new business, continuing to build on the experience of three generations of people who valued their customers and knew what they liked. The Munro brothers are excited about a new product, the Ultracomfort America Lift Chair. This is no ordinary chair, but a chair that effortlessly rises up to gently assist that person with joint, back or other issues that hinder the sitting or rising movement most take for granted. The benefits do not stop there. Made in the USA, the lift mechanism is of proprietary technology, with infrared heat and massage options available. A full array of fabrics and colors personalizes any choice to match any decor. "Most of the fabrics are easily cleaned using a bleach solution," Munro states. Made of sturdy fabric, this makes the UltraComfort line of lift chairs a good option not only for pain, but those times when cleaning the chair becomes an issue. Multiple settings and a well-designed back support component aid in finding the best comfort setting when reclining. This is a true chair that doubles as a therapeutic option, allowing the user to be more mobile. Infrared heating is a deep-penetrating heat, which relaxes and allows flexibility and relief from back and joint pains. The UltraComfort Lift Chair provides heat where and when you need it, via a process developed to best serve the consumer. Operation is simplified through a wired, handheld device, always within reach. The owner's manual and the manufacturer's warranty information, with the company's toll-free phone number, are placed in a clear plastic bag, in an accessible pocket on the side of the chair. For one full year after purchase, the company will send someone out if there is an issue with the operation. Ask for more information. "The user should come into the store," says Kent. "There are a number of sizes and styles of this chair, so, just like buying a pair of shoes, we wish to put the consumer into the right chair that suits their needs." Some models are in stock and available for immediate delivery. Custom orders take a bit longer to deliver, so shop now for the holidays. House to Home specializes in listening to their customers' needs and always offers the best solutions. Changing a house into a home means putting the customer first, and the Munro brothers are building on the service their grandfather began way back when hair was long and pants bell-bottomed. Know someone with joint or back pain? An Ultra Comfort Lift Chair may be the best gift they receive this holiday season. Call (562) 597-3225 for more information or stop by House To Home at 2198 N. Lakewood Blvd., a quarter mile north of the traffic circle at Stearns Avenue. Visit their website and see why House To Home continues to reach new customers and retain customers who have shopped with them over the years.

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PDF Version pdf version Despite the uncertain economy and lagging housing industry, brothers Kent and Gregg Munro push forward by opening their new furniture stores in Long Beach called House to Home Furniture.

July 7, 2011 Long Beach, CA – It's 10:00AM as Kent and Gregg Munro open the doors of their new furniture store in Long Beach, California and get ready for another prosperous day. The two brothers recently began a new chapter in their careers in the furniture industry by forming a new company called House to Home Furniture.

House to Home Furniture boasts over 40,000 square feet of showroom floor, making it the largest furniture retailer in Long Beach. Occupying both sides of Lakewood Blvd. at Stearns Street, the stores are specializing in hand-made Amish Furniture, well known brand names as well as other value-priced lines. Additionally, House to Home Furniture is the authorized Stressless® dealer for the Long Beach area. Stressless® is known the world over as the “innovators of comfort”. They produce a high-quality line of reclining chairs, sofas, ottomans, tables and accessories in Norway under the Ekornes brand name. “Once people sit in one of these (Stressless®) recliners they quickly realize that this is superior quality furniture” says Kent Munro, 45 the eldest of the two brothers. “We're also implementing a 110% Low Price Guarantee on every item in our stores” continues Munro, “so that our customers can shop worry-free knowing that if they find a lower advertised price on the same item we will match it plus pay them 10% of the difference.”

The stores are entering into the Grand Opening phase which will last through the summer and into Labor Day. During this time House to Home Furniture plans on having numerous specials for their customers to take advantage of. “We're really excited about the summer” explains Gregg Munro, 43. “One of the things we're doing for our customers involves a $45,000.00 furniture giveaway. Each week from now until September 5th, we will hold a drawing. The winner of each drawing will have their purchase paid for by House to Home Furniture, up to $5,000.00.”

House to Home will also be offering other specials from their new web site such as coupons, manager specials and more. More information can be found at

About House to Home Furniture: House to Home Furniture is retail furniture store open to the public. It is owned and operated by brothers Kent and Gregg Munro. The stores are located at:

House to Home Furniture
2198 N Lakewood Blvd.
Long Beach, CA 90815

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House To Home Furniture (East) House To Home Furniture (East)

Local brothers assume LB furniture legacy

(03/11/2011) from the Signal Tribune Newspaper - Local brothers assume LB furniture legacy - By CJ Dablo, Staff Writer --

The Munro brothers looked comfortable enough in their furniture showroom last Monday evening to prop their feet on top of a coffee table. Seated at one of their living-room sets on display at their west store of the House to Home Furniture on Lakewood Boulevard and Stearns Avenue, Long Beach business owners Kent and Gregg Munro acknowledged there's a lot of a history they've inherited- and a lot of history they're about to put behind them.
"One of our problems I think we're going to have is getting people to understand that we're a different company," said Gregg Munro. He acknowledged that his family used to operate their furniture stores from the same two locations on the east and west sides of Lakewood Boulevard. Wall Units Home Furnishings used to occupy what is now the east store of House to Home Furniture. Munro's Furniture occupied the west store. When they operated Munro's Furniture, the Munro Family also had other locations in Orange County with stores in Santa Ana and Costa Mesa and a warehouse in Huntington Beach.
After more than four decades of business, when the Munro family officially closed their stores towards the end of 2010, the brothers decided they weren't through with selling furniture. Kent and Gregg Munro decided to form their own company. They reopened only the Long Beach stores this year under their exclusive leadership.
The Munro brothers grew up in their parents' furniture business when the family started their company in 1965. From the time they were teenagers, Kent Munro, now 45, and his younger brother Gregg Munro, 42, took on just about every role in the family company. The boys delivered and eventually sold the furniture. It was a true family affair; another brother, their father, mother and grandfather also helped run the business.

Telling the story behind their family business can reveal so much about Long Beach history. The city of Long Beach used to be a furniture destination in the 1960s, according to their father. In a telephone interview, Doug Munro easily rattled off the names of competitors who closed their doors in Long Beach ages ago: Frank Bros., Lloyd's of Long Beach, the Davis Brothers, Aaron Schultz.
Doug Munro said that out of these iconic home-furnishing stores, the Munro family business managed to survive even when times were tough for the furniture trade. The Munro men acknowledged they stayed in business because they could adapt to changing trends.
"I think it's because we were very flexible and changed with the times. A lot of stores came and went," Doug Munro said, "and they [the former furniture stores] just became archaic."
While the Munro family started the business when wall units were popular, they also learned to offer higher-end furniture, including authentic Amish furniture. Later, oak became a best seller, and other styles have come and gone.
From the 1980s, Kent and Gregg Munro recalled one fad- an egg-shaped chair (the kind you might see on Mork & Mindy, a popular sitcom from 30 years ago). "The Egg Chair" not only exuded kitsch charm, but it also offered a radio with built-in speakers.
The business evolved over time. Through the years, the family expanded their store space as neighboring tenants moved out. They even expanded to a store across the street that had been the home of RB Furniture.
But while the Munro men remember well the styles that have influenced modern Southern California home décor, they recognize that times were hard before the painful decision was made to close down the family business.
"The past two years [have] been probably the toughest two years of our family's existence, as far as I'm concerned," said Gregg Munro.
By 2007, the family business had expanded into Orange County, but a recession took its toll on the furniture business.
"The furniture industry really started feeling the effects of the recession a lot sooner than a lot of other industries because we were much more tied into the housing market," said Gregg Munro. His father simplified the situation.
"The simple fact of the furniture business: if you don't sell housing, you don't sell furniture," said Doug Munro, who also pointed out that during a recession, customers will only replace furniture one piece at a time. "We all faced the reality," he said.
Then Mrs. Munro became gravely ill, and by 2009, their father decided to retire to care for their mother full-time. The family held a retirement sale that summer. But the recession lasted even longer than they had anticipated.
"Finally we were looking at things, saying, 'Hey we got to make some changes here. We got to do something. We can't just sit here and keep doing the same thing and hope it gets better,'" said Gregg Munro.
By spring of 2010, they had planned to close two of their stores with future plans to reopen them under a different name, and, at the time, they announced a closing sale. But when the they began to see that the financial outlook had not improved, the family announced that they would go out of business altogether. A "going out of business" sale began in the fall of 2010, during which time they liquidated all of the stores.
The brothers said they understood that, to outside world, it may have looked as if they have been closing for two years.
"And it's so hard to explain to every customer . . . You don't have 30 minutes to explain to every customer about the full story, the sequence of events and how it happened and how it's led to what we're doing right now," said Kent Munro.
After the family declared that they were going to close the business, the brothers realized that they needed to decide what to do with their own careers. They only knew furniture, and there weren't many jobs in a shrinking market. After reviewing the financials for their Long Beach businesses, they determined that the stores on Lakewood Boulevard were profitable. The boys decided to strike out on their own, this time as partners.
Lounging on a leather sofa, the Munro men pointed out the changes they've made to their store. This time, the stores under their leadership were going to offer more products from Amish country than the family had offered before. Through a local contact, the brothers had already developed relationships with about 50 Amish families from Indiana and Ohio. They've parked a buggy made by Amish craftsmen from Indiana by a front window. They were eager to talk about the quality of the Amish work and the new bedroom and dining sets that were scheduled to arrive soon.
"And a lot of people recognize it right off," Kent Munro said. "This is well built furniture. This is worth the money. And it's affordable and it's going to last."
They also pointed out their new line of Ekornes Stressless recliners and sofas from Norway. The sleek recliners in their showroom were leather models with sweeping gentle curves. Their furniture won an endorsement from the American Chiropractic Association.
At House to Home Furniture, they have split up the inventory between the east store at 2198 N Lakewood Blvd. and the west store across the street at 2189 Lakewood Blvd. At the east store, they will feature more moderately priced furniture, but they also offer customized Wallbeds. At the west store, they offer higher-quality furniture.
Both stores just opened within the last few weeks, but a special grand-opening date will be announced later this year.
Father Doug Munro said he's proud and confident that his sons will carry on a great tradition of customer service. After all, the brothers said they've now sold furniture to three generations of customers: children and grandchildren of customers who were originally served by the Munro brothers' father and their grandfather.
"Our family started in Long Beach, and we've always done well," said Gregg Munro. "We've had a great customer following."

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House to Home Furniture
2198 N Lakewood Blvd.
Long Beach, CA 90815

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